Promoting to users doesn’t put your mobile app on the path for massive downloads. Potential users should be convinced of the value you’re offering.
Now imagine, you put your advertisement out there. what are the chances that you’d be able to get the user to notice and even download your app? You leave it for the user to choose. Instead, think about this: What if you can influence the user to buy your app or product instead?
You need to influence people even before they get to your landing page. There’s too much noise in the market with too many apps vying for the same user’s attention. Offering values must be essential to seal the deal.
1. Market Your App Up Front
Sometimes customers don’t even know a mobile app is available. By informing new users of all the services available to them upon registration, you can increase the number of people signing up for additional apps. Include information about the web app in their welcome email with a link to the App Store for easy access.
2. Make Your App Vital Important
Your app should be more than the conduit to your brand message. It should offer something that’s vitally important to your prospects and customers. If they see your app is providing something valuable, they can’t go anywhere else. They’ll be more motivated to download. Too many apps are being designed for the sake of having an app; make yours count.
3. Send them a Text Message About It
Send text message or email with a direct link to the mobile app so that downloads are easy and efficient.
4. Give Incentives for Downloading
Why should customers download your app? Of course, they’ll enjoy the benefits it offers, but only after they start using the app. How are you paying back for the effort of downloading? Give them incentives. Offer a coupon/gift card/trial service on every download. Introduce referral discounts. This will encourage consumers to share the app in their network and you’ll get more downloads.
5. Offer an Insightful Look at Your Brand
There are plenty of creative ways you can make your brand accessible to your customers through social media. But if you’ve already built one and prefer to have it as a base platform, make it a place where they can get a more insightful idea of your brand. Think about celebrities who’ve built apps: Fans receive a more intimate look at their lives.
6. Write a Blog Post About It
Write a post about the app with features, benefits and high-quality screenshots that showcase it in the best light. Even better, include a demo video. The more informed users are and what’s in it for them, the more interested they will be. Remember to add a call-to-action so they can download it directly.
7. Prioritize the Mobile Experience
If you think of your mobile app as secondary to the desktop or web experience, so will your customers. Make mobile the heart of your business. The app should be the primary focus of development and marketing. But the mobile platform is now the dominant computing platform, and it makes sense to put the mobile experience front-and-center.
8. Provide a Trial Run with Tutorial
Give customers a trial membership to try the app out and a tutorial that explains what they can do. Follow up with an introductory rate if you plan on charging a subscription or other type of pricing model.
9. Try Paid Campaigns That Encourage App Downloads
Facebook and Instagram advertising offers a campaign objects to encourage mobile downloads. This is a great way to get your app out there in front of the target audience and allows them to download it with few couple of taps.
10. Make Good Use of Welcome Emails and Thank You Pages
For many entrepreneurs and businesses, this is “throwaway content.” But if you aren’t using it right, you’re missing out on some huge opportunities! When someone subscribes to your email list, they should get an email right away, and that email should tell them where they can get by your app. When they are brought to your “thank you” page, you should remind them again.
11. Make It Well-Designed and User-Friendly
When you make the decision to develop a mobile app for your company, always remember the two golden rules:
1) Design your app so that it will work on almost any mobile device
2) Strive to make the app as user-friendly as possible for your customers.
12. Show the Pain Point You’re Solving
The overwhelming majority of apps are downloaded once and never used again. It’s better to build something that people actually need, an app that actually solves a pain point than building an app. If you can do that successfully, you won’t have to encourage customers to download it. They’ll do it themselves.
13. Talk to People Direct
The best way to encourage new people to download your app is to do things that don’t scale. When you get started, direct feedback like working with your customers and going up to everyone you see and knowledge is the best way to get started.
Note that the success of your mobile application does not rely on the number of downloads, screen view, and active users. The real indicators of app success are evident from app user engagement as it tells you how your app is helping users in solving their problem.
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